Lovely Day for Golf was started by two young South Africans with a shared love for the game and everything that comes with it, the early mornings, the people you play with, the places golf takes you and the stories that stay with you long after the round is over.

At the heart of our business is our leather factory in Woodstock, Cape Town. It is where our roots in craftsmanship began and where our approach to quality, detail and making products properly continues to shape the brand today.

Our ambition is to build Africa’s biggest and most recognisable golf brand, creating something that can stand proudly alongside the best golf brands in the world.

Across leather goods, apparel and golf accessories, we focus on timeless design, thoughtful details and products with character. We work with carefully selected manufacturing partners to bring each category to life, always with the same focus on quality and value.

But Lovely Day for Golf is about more than what we make. Through product, content, community and experiences, we want to celebrate the happier side of the game and build a brand golfers genuinely want to be part of.

For the rounds you remember, the people you play with, and everything that makes it a Lovely Day for Golf.